Long an opportunity for relaxation and enjoyment, public celebrations, feasts and festivals have presented us the time needed to bond with family and friends. Perhaps that’s why music and cultural festivals seem to be growing in popularity — as our workweeks swell with added expectations and an available-around-the-clock expectation of our availability, we crave reasons to “make merry” in the company of friends.
And that’s part of why the staging of festivals at corporate events is so suitable for groups wishing to build camaraderie and team connections. Festivals, by definition, include a program of events or entertainment having a specified theme or focus. The most private festival festivals tend to draw their inspiration from the unique character of the destinations in which they are staged.
Southern California is the entertainment hub of the nation, so it makes sense that music is so often popular focus for festivals at corporate events produced by Relevé Unlimited. To our clients, some of their most memorable festivals at corporate events involved either the buyout of popular local music venues like the Santa Barbara Bowl, or a private concert in a unique setting like the Santa Barbara Courthouse Sunken Gardens. There’s something extraordinary about the pride an attendee feels, both in her company and in her own accomplishment, when she is feted with a private concert.
Cultural themes are also wonderful for festivals at corporate events: Old Spanish Days is suitable throughout Southern California, but particularly in Santa Barbara and in Orange County, where elegant and authentic Spanish architecture and California Mission-inspired venues abound. A “Santa Barbara Street Festival,” for example, or “Surfing USA” as a theme in Huntington Beach or Dana Point — Relevé Unlimited looks to the culture and history of your destination for inspiration when designing festivals for your select audience.
Food and drink — whether beer or wine or lemonades — partner to provide a robust foundation to culinary festivals at corporate events. The same feeling of exclusivity that guests feel at private concerts can be achieved when they experience a private BBQ and Brews festival staged for their group. When we add an educational or exploratory component like blending their own wine or a participating in an olive oil tasting to these festival experiences, attendees gain knowledge that nurtures their future culinary enjoyment and appreciation.
Each of these individual event themes — Music, Cultural, and Culinary — can stand alone, but each theme is best when supported by the other two. Taste, sight, touch, smell, and sound: The most important thing to remember is to draw the attendee into the festival experience by designing elements that engage all the senses.